简介∶五年前入主百事的英卓娃．努伊虽为公司带来整体性的成长，但核心商品百事可乐的全球市占率与股票表现不佳，使得来自投资人的改革声浪不断涌现。这位企业界少见的女执行长会采取什麽行动来重振百事的往日雄风？且看本文的详尽报导。
Can Pepsi Regain Its Fizz?
When Indra Nooyi took the reins at PepsiCo five years ago, she shifted focus onto promoting healthier products. The company has showed overall growth under Nooyi’s leadership, but — with the U.S. carbonated drinks industry as a whole struggling — Pepsi’s flagship cola has suffered a particularly tough time.
PepsiCo’s stock has risen 2 percent since Indian-born Nooyi took charge, compared to Coca-Cola’s leap of 50 percent. However, it is the fortunes of the struggling Pepsi-Cola brand that have really raised eyebrows. The soft drink is now in third place behind Coca-Cola and Diet Coke. Under pressure from key investors who are unhappy with the company’s direction, Nooyi now appears to be backpedaling. Having made acquisitions in the nutrition market and set goals of tripling sales in that area to US$30 billion by 2020, she has been forced to refocus on PepsiCo’s core products.
US$600 million has been invested in marketing, and an additional US$100 million on display racks and new delivery routes. Nooyi has said that benefits of these outlays will be seen later this year. Further exposure came in the form of a return to Superbowl commercials after a two-year hiatus. There was also a US$60 million deal with “The X Factor” to match Coke’s sponsorship of “American Idol.” Meanwhile, thousands of jobs have been slashed, with spokesman Peter Land implying more cuts could follow.
百事重返往日荣耀？
英卓娃·努伊五年前接掌百事公司时，便将焦点转向推广较健康的产品。百事在努伊的领导下展现整体性的成长，但由於美国碳酸饮料产业整体陷入挣扎，百事的旗舰可乐产品也遭逢特别艰困的时期。
出生於印度的努伊接掌公司後，百事的股价上涨了 2%，相较之下可口可乐却跃升了 50%。不过，真正令人惊讶的是百事可乐这个载浮载沉的品牌所面临的命运。这款软性饮料目前市占率排名第三，落在可口可乐与健怡可乐之後。在主要投资人不满公司营运方向的压力下，努伊此刻似乎已开始改变做法。在营养市场里完成数笔收购案，并订下目标要在二○二○年前让该领域的销量成长三倍达到三百亿美元後，努伊被迫得把重心重放在百事的核心产品
百事已在行销方面投资六亿美元，也在展示架与新运送路线方面另外挹注了一亿美元。努伊表示，这些花费的效益将在今年下半年显现。在超级杯广告中缺席两年後，百事於今年重返争取进一步的曝光机会。还有和《X 音素》节目签订的六千万美元合约，要和可口可乐赞助的《美国偶像》互别苗头。同时，数千名职员遭裁撤，发言人彼得·兰德暗示後续可能有更多的裁减行动。。
2012/08/20 (一)
Let me rephrase that.
我换个说法好了。
2012/08/21 (二)
I'd like to elaborate on his point.
我想要进一步说明他的观点。
2012/08/22 (三)
Is there anything I can clarify?
有任何地方要我加以说明的吗？
2012/08/23(四)
Is the project on track?
这项计画的进度正常吗？
2012/08/24 (五)
Sorry to interrupt, shouldn't we get back on topic?
抱歉打断一下，我们是不是该回到正题上？
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