胜者
如果每个人都在这么做,那你就要反其道而行。
为什么任何一个想要成功的人都会去涉猎社交媒体、文案、或者数字市场的任何相关项目?每个人都在这么做。
你赢不了;你只能在这些战壕里与人一决雌雄。
如果你在使用与他人相同的工具,用相同的方式做着相同的事情,那你在这一时期也就和他们无甚区别了。
By following others, I give up my chance to lead.
You can call it a tribe, a herd, a pack, a crowd, an organization, or a company – there is only one leader at the forefront.
You can be that person or not. It’s no crime to be a follower, but if you’re a follower and think you’re a leader, you’re delusional.
Customers don’t value concepts or content; they value real, innovative solutions to their problems.
Business is based entirely on one fundamental concept: selling products or services that customers need.
The products and services that win big are the ones that best fulfill customers’ needs by solving their biggest and hairiest problems.
Tough Problem + Great Solution = Big Win. Remember that equation.
I’m never satisfied with my own accomplishments.
Of the very few business books that are worth reading, the very best, hands down, is Mark McCormack’s 'What They Don’t Teach You at Harvard Business School.'
McCormack says that a key characteristic of all champions is their “profound dissatisfaction with their own accomplishments.”
Indeed, success is its own worst enemy.
Failure sucks.
Everyone talks about how great failure is, but that’s only because it causes pain.
If it’s painful enough, you’ll face what really went wrong, learn from it, and never make that same mistake again.
You’ll be stronger and wiser. But none of that will happen if failure doesn’t hurt.
You should not be afraid to fail, but make no mistake. The goal is to win.
Look, I could have come up with 15 or 20 of these, but the main point is this: Mindset only matters when it leads to action. Winning is an action, not a mindset.
瞧,我还能列出15甚至20个这些不同之处,但是最主要的一点就是:只要在心态能引导你去行动时,它才是重要的。成功是一种行动,而不是心态。
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