Do you know “Where Does Santa Come From？”
圣诞老人是从哪里来的？
1930, the Coca Cola company produces its first Santa Clause ad.
1930，可口可乐公司制作了第一个圣诞老人广告。
It wasn’t the usual cartoon character; it still didn’t have the right touch. It was thought that the character could be developed into, well, the real Santa. A 32-year-old Chicago artist Haddon Sundblom was commissioned to bring him to life. Sundblom had already built a reputation in the art world and in the advertising industry. His nickname, Sunny, was earned through his classical style of paintings which built on a warm and friendly palette. Using a neighbor as a model, since the real Santa was busy at the north pole. Haddon Sundblom produced his first Coca Cola Santa in 1931.
他不是一个惯常的卡通形象，它也还不到位。所以有人在想，把这个角色发展成一个， 嗯，真正的圣诞老人。一个 32 岁的芝加哥艺术家Haddon Sundblom受托赋予它生命。Sundblom 因他温暖和友好的调色板画出来的古典风格的绘画，而在当时的艺术界和广告业小有名气了，他江湖绰号Sunny。 因为真正的圣诞老人在北极忙着呢，他请了邻居老爷爷为他作为模特。Haddon Sundblom 在1931年创作了他的第一个可口可乐圣诞老人形象。
It was loved at first sight! Here was what St. Nick really looked like. The red coat, the rosy cheek and the soft, snowy white beard and hair, and here is a very human Santa, who like everyone else in America, enjoys “the pause that refreshes”.
大家对他真是一见钟情！圣尼克就该是这个样子呀！红色的大衣，红润的脸颊，和柔软、雪白的胡子和头发，这才是真的圣诞老人呀，那个和美国的普罗大众一样，时不时喜欢来一个“带来清凉的瞬间”。
St. Nick：圣尼古拉基督教圣徒，米拉城的主教。他被认为是给人悄悄赠送礼物的圣徒。
the pause that refreshes：Coca-cola公司于20世纪20年代推出的最具影响力的广告口号“The Pause That Refreshes”被译为“带来清凉的瞬间”
This initial ad appeared in the country’s most popular magazines, the Saturday Evening Post, Ladies Home Journal, National Geographic and many more. The public believed in this very human illustration from the very beginning.
这第一个广告出现在全国最受欢迎的杂志，《星期六晚报》，《女士家庭杂志》，《美国国家地理》和许多其它的杂志上。人们从一开始，就非常相信并认可这个人物形象。
Now through the Haddon Sundblom’s paintings, children from 1 to 100 could see the happy wrinkles on the brow, the constant smile, the twinkle in the eyes that says Santa. And over the next 30 years, Sundblom continued to embellish that image, Sundblom’s St. Nicholas struck casual poses, he relaxed after a hard night’s work, raided the refrigerator a time or two, and sometimes got caught.
现在，通过Haddon Sundblom 的作品，从1岁到100岁的孩子们都可以看到圣诞老人标志性的额头上的快乐皱纹、永不间断的的微笑、以及他眼中闪烁的圣诞老人的光芒。在接下来的30年里，Sundblom 继续美化这一形象，Sundblom 笔下的圣尼古拉斯摆出一些不经意的姿势，他在一夜的辛苦工作后放松了一下，时不时去偷吃冰箱里的东西，有时还被抓个正着。
embellish：vt. 修饰; 润色; 装饰;
Santa shared his happiness with children who just couldn’t stay asleep, made sure their standing on the naughty or nice list and occasionally played with their toys.
圣诞老人还会和那些无法入睡的孩子们分享了他的快乐，确保他们在淘气或听话的名单上写出他们的表现，偶尔他还会玩玩孩子们的玩具什么的。
In the Santa Clause book, E Willis Jones paid tribute to Haddon Sundblom’s creation. “It is Sundblom’s Santa who is the real Santa Clause, whose face, despite changing taste and electronic times, radiates the true spirit of Christmas.
在《圣诞老人》一书中，E Willis Jones向Haddon Sundblom 的创作致敬。"Sundblom 的圣诞老人才是真正的圣诞老人，他的那张脸，不管风格如何变化，抑或是电子时代的来临，永远都展现出真正的圣诞精神。“
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