It goes without saying that a good advertisement has a great influence in selling products. Good advertisements can stimulate people's desire to buy. Nonetheless what an AD consists of? Let's take the NISSAN AD to analyze.
Taking a look around, the AD is divided in two parts--in car and out of the car. Outside, we can find the NISSAN logo, the signature, the slogan, the title and etc. The logo with the slogan is on the top left while the signature is on the bottom right. What's more, the title on the top right is particularly bigger, which can catch more attention from the audiences. In the title, on the one hand, "Sunshine" refers to travel with my family in the sunny day as well as a pleasant mood; on the other hand, it refers to the "sunny" series of Dongfeng Nissan. It is needless to say that there is semantic pun, resulting in a subtle, euphemism, intriguing mood, enhanced language expression effect, stimulate consumer curiosity, thus producing the desire to buy. In the car, the characters have eye contacts with the audiences which are the reaction process. Furthermore, the angle of the AD is slant while the size of frame of the AD is a medium shot in order to show that the car is pretty spacious. Of crouse, the characters have big smiles, showing that the car is comfortable which suits for a family.
From what has been discussed above, we may reasonably arrive at the conclusion that a good advertisement has a great influence in selling products. Only by attaching to analyze the AD and design a good AD can we increase sales.
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