Look at the picture.We can see that spider-man's hand,our hearo's hand, is lying in a dark and eerie corner.
A bottle of pesticide is put on the lower right corner.It's a static picture showing that nobody or anything is killing our spider-man,but he died.The firest thing we will ask after seeing this picture is "why".Then when we pay attention to find the answer,the pesticide appears.In moment,we can inmage the whole story is that the pesticide killed our spider-man.
What the picture aim at is to persuade you to buy their pesticide which can even kill our spider-man.They use hyperbole to illustrate that their produces are powerful like others,however,they are more clever because their using spider-man for another purpose.
All in all,their is no doubt that such an advertisement is very successful.
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