Film posters,a kind of business posters,are multimodal discourses combining languages,pictures,numbers and colors with spatial distribution.An excellent film poster plays a significant role in high box-office because it attracts more people to see the movie.I'd like to analyze a comedy film poster.
From the poster,we can catch sight of the background is yellow,which is warm-toned and makes us feel comfortable.What's more,it consists of an operating paper,on with we can see some books,gear wheel and some words.The use of these elements reflects the story background is campus.The title "3idiots" is so obvious,whose font is very large and its style isn't serious,making audience relaxed.
Besides, the characters' angle in the image is horizontal angle,whice gives andiences a cordial feeling.The movement of their left hands and their smiles shows that audiences are welcome to see the film.It's apparent that the chairs they are sitting on are so funny that they create a humorous atmosphere.
All in all,film posters are always designed specially and impressively to catch more people's attention.
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