The advertisement is a video of the product “Haoliyou” which is acted by 2 children and an old
lady.At the beginning, they were waiting bus in the same bus station and picture 1 is presented
at eye level, which makes the audience feel closer to the advertisement.When the bus arrived,two
little boys rushed into the bus,while the old lady walked on the bus slowly.After noticing there is a
empty seat in the bus,2 little boys ran to the seat,kept saying that the seat is his and refused to
give up the seat to the other.Picture 2 is presented from a low angle giving audience a feel that
their competition of the seat is tough and Picture 3 set focus on their bags which are used to hold
the seat to describe the tough competition from an oblique angle.People may think that 2 boys
are so impolite,but then the story surprised others.Two little boys asked the old lady to sit at the
same time.Picture 4 and 5 is presented from the little boys’ view,audience can feel the old lady’s
happily directly.The old lady gave 2 little boys “Haoliyou” pies as present and the boys were quite
happy.Picture 6 set focus on the pies,showing audience their product in the story,but would’t let
audience feel sudden.At the end,the 2 friendly and polite boys became good friends and ate
“Haoliyou” pies together.
The target audience of the advertisement are children,who love things with bright color and qute
shape and hate or can’t read words.So the video always uses high color saturation.The bus
station is designed with a great number of decorations such as wooden horses,colorful pictures
and yellow lights,which is quite attractive to children.The story is about helping the old,which is
quite helpful to children at such age,because they would like to immitate and learn.
What’s more,the producer’s name “Haoliyou” is similar to “Good friends” in Chinese character.
At the end of the video,2 little boys become good friends,which mentions the producer’s name.
The slogan is also use this creative point,which makes it memorable and obvious.
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