This public service advertisement aim to protect rhinoceroses.In the advertisement,Jack Chen said:"If you bought rhinoceros horns,not only did you purchase rhinoceros horns,but also bought a large number of guns,bows,arrows,axes and some other tools which use for kill rhinoceros.
In my opinion,this advertisement is creative and attractive.It use a innovative style to persuade consumers who want to purchase rhinoceros horns not to buy it and emphasize the key point “When the buying stops,the killing can too”
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