Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.The public welfare adverising Is that the public interests and improve welfare.Reality and show it has the social benefit of the theme of the three major characteristics of the call.
How to let the public feel interesting, curious, relaxed, engaging, and manipulated public from the heart to accept, is the primary task of the producers.A good TV advertisements, generally should have the following characteristics:
In the one hand ,the nature, a thorough analysis.A good advertising creative is the crystallization of wisdom, it will make the warning education public service advertising multiplication effect.In the other hand,highly concentrated ingenious art, implicit metaphor.Look at the advertisements is a kind of art to enjoy good.
The ingenious combination of public service advertising and new media,Can help us better understand the intention of public service advertising.
