Classical advertising case analysis

         Since 20 years, China's advertising made achievements that have attracted the attention of the world, in the numerous advertising, the perfect combination of "a hundred years brilliantine" TV ads for the brand image of the unique positioning, commercial and cultural temperament, and to the shock of the soul, called with classic with Chinese characteristics.
         

 In "100 years brilliantine" ads, "culture" and "commercial" here seamlessly combine, integrate into a national brand of Chinese emotion, Chinese vocabulary, help to strengthen memory,increase the recognition rate.
           A hundred years brilliantine advertising in opera music background, to the audience tells the story of a love story: the hero and heroine from acquaintance, love, respectively, and combined with hero rich facial expressions displayed: love like, smile, anxious, joy form. And with the help of said of a couple feelings hero to be passionately devoted  wife shampoo watering performance out of the lens.
            Husband and wife, hair, which in the history of China itself has a deep cultural connotation, this time with by Voiceover:,"qingsixiufa，yuanxibainian", and the launch of products: "100 years brilliantine, Chongqing olive!" The couple in the hair to Chinese -- white hair, good hundred years into a solemn pledge of love "100 years brilliantine".
           A successful advertising should have the following characteristics: first of all, to immediate attention; secondly, to guide the line of sight of people to pay attention to advertising the main part; then, the major part must be easy to remember; finally, it can be caused by the expected association and feeling. These four points are in "embellish" shampoo in a very good interpretation. General is the most classic one of the ads inside embellish