For the presentation of our group---the analyse of shampoo ads, it mainly introduced many ads and summarize common characters.
Usually on such ads,the hair possesses a large propolation,in a visible place,and the salience plays a significant part, because it can have possibility to catch audience' s attention .Shampoo ads will use some color and color contrast. Then, the metaphor used in ads, especially the picture the two girls' hair interweaved, this may convey a sense that the hair is very tough, if only you use such shampoo, you can also have charming and tough hair. Next, they usually invite beautiful and hot stars to endorse the product, which may use charismata of stars to get more sales volume.
In a word, the ads have target audience, and other methods like metaphor, salience, celebrity, to make the ads more attractive and help sales volume.
本站仅提供存储服务，所有内容均由用户发布，如发现有害或侵权内容，请
点击举报。
