On the one hand,the advertisment implied us that protagomist's families killed the wild animals indirectly through described why they bought the specific products.On the other hand,this ad. wants us to know how evil it is to kill wild animals,buying the specific products too.The hunter and the merchant may consider it to be ridiculous however,some people who bought the specific products may feel guilty and others may think it reasonable.From my perspective,it's the abnormal aesthetic and opinion that indirectly lead to the death of the wild animals. This protecting wild animals public service advertisment,which is absolutely credible and trustworthy,shared with the public through the Internet.