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What are strengths, anyway?
Until recently, I never realized this was a trick question. I thought that your strengths were things you were good at, and your weaknesses were things you sucked at.
But Marcus Buckingham, who’s made a career out of writing about strengths, put it this way:
A strength is “an activity that makes you feel strong.” It is an activity where the doing of it invigorates you. Before you do it, you find yourself instinctively looking forward to it. While you are doing it you don’t struggle to concentrate, but instead you become so immersed that time speeds up and you lose yourself in the present moment. And after you are finished doing it, you feel authentic, connected to the best parts of who you really are.
Your strengths are the activities that give you the juice to put your 10,000 hours in. They’re the work you love enough to become the
best in the world at.
When you focus on your strengths, you do the work that gives you energy. You do the work that drives you, that makes you giggle, that keeps you up late because you’re just having too much fun to stop.
Put your time on the work that gives you juice.
- Do more of what’s working well.
- Do more of what energizes and strengthens you.
- Do more of what your readers and customers adore.
- Do more of what you can do better than anyone on earth.
I know it sounds too simple to be real. But it’s how every genuinely great business — of any size — is built.
About the Author: Sonia Simone is Senior Editor of Copyblogger, CMO of Copyblogger Media, and founder of
Remarkable Communication.
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