Back in the early 1980s, Dieter Rams was becoming increasingly concernedby the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
早在20世纪80年代早期，Dieter Rams就因他周围那个世界的状态而开始受到世人持续的关注。他是那个充斥着不可理解且令人困惑的形式、色彩以及噪声的世界的主要创造者，意识到这一点，他自问：我的设计是好的设计吗？
As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)
由于好的设计是不能以一种限定的方式来衡量的，Dieter Rams开始阐述在他看来好的设计应该遵行的十项最重要的原则。
Here they are.
Vits?’s designer, Dieter Rams.
Photograph by Abisag Tüllmann
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Good design is innovative
好的设计是赋有创新的
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
创新的可能性是绝不会枯竭的。技术的发展总是在提供着新的创意设计的机会。
然而，创新设计总是和创新的技术并驾齐驱，永远没有尽头。
TP 1 radio/phono combination, 1959, by Dieter Rams for Braun
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Good design makes a product useful
好的设计使得产品好用
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
产品是购买来使用的。它必须满足基本的要求，不仅是功能上的，还包括心理和美学上的。好的设计强调产品的实用性，同时不用理会任何可能毁损它的东西。
MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun
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Good design is aesthetic
好的设计是具有美学价值的
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
产品的美学品质是其使用价值不可或缺的部分。因为我们每天都在使用的产品影响着我们和我们的意愿。然而,只有经过精良制作的物品才能美。
RT 20 tischsuper radio, 1961, by Dieter Rams for Braun
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Good design makes a product understandable
好的设计使产品易于理解
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
好的设计使产品的结构清晰。再好一点，它使产品可以说话。最好，它是一目了然的。
T 1000 world receiver, 1963, by Dieter Rams for Braun
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Good design is unobtrusive
好的设计是朴实的
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
令人感觉有意义的产品像工具。它们不是装饰物亦不是艺术品。因此它们的设计应该既中立又朴素，给使用者留下自我体验的空间。
Cylindric T 2 lighter, 1968, by Dieter Rams for Braun
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Good design is honest
好的设计是诚实的
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
好的设计不是过分的使产品看起来更创新，更有力或更具价值。好的设计不是试图用不能持久的承诺去影响消费者。
L 450 flat loudspeaker, TG 60reel-to-reel tape recorder and TS 45control unit, 1962-64, by Dieter Rams for Braun
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Good design is long-lasting
好的设计是经久耐用的
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
好的设计总是在避免被时尚化，因此它们看起来从不过时。不像时尚设计，在今天这样“用完即扔”的社会，好的设计依然能持续很多年。
620 Chair Programme, 1962, by Dieter Rams for Vits?
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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different. ——Dieter Rams, 1993
仅仅为了与其它不一样而与众不同的物体很少有比较好的，然而那些较好的又常常总是与众不同的。
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
——Dieter Rams, 1980
我的目标是省略多余的一切，这样那些必要的部分就可以最大可能性的发挥出它们的优势来。
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Good design is thorough, down to the last detail
好的设计是仔细周到、深入每一个细节的
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
没有东西是随意或者偶然的。设计过程中的体贴和精确表达了对消费者的尊重。
ET 66 calculator, 1987, by Dietrich Lubs for Braun
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Good design is environmentally-friendly
好的设计是环保的
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
设计对环境保护有着重要的作用。它节约资源同时减少了我们生活圈中产品的物质和视觉的污染。
606 Universal Shelving System, 1960, by Dieter Rams for Vits?
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Good design is as little design as possible
好的设计是尽可能少的设计
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.Back to purity, back to simplicity.
少，但更好。因为它关注于最重要的方面，使得产品不因多余的部分而负重。好的设计回归纯粹，回归简单。
L 2 speaker, 1958, by Dieter Rams for Braun
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