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Smartphone sales decline in China
(Xinhua)    19:22, February 14, 2014
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BEIJING, Feb. 14 -- Smartphone sales in China declined in the fourth quarter of last year,for the first time in two years, according to a new market report.
From the start of October to the end of December, China's smartphone shipments reached90.8 million sets, 4.3 percent fewer than the 94.8 million sets in the third quarter of 2013,said the report released by International Data Corporation (IDC) on Thursday.
Smartphone sales experienced explosive growth in the first nine months of last year,leading China to become the world's largest smartphone market in terms of sales, thereport said.
IDC attributed the decline to China Mobile's launch of its next-generation 4G TD-LTEnetwork on December 18, 2013. Many customers would have held off buying until suppliesof 4G smartphones fully reached the market in the first quarter of 2014.
Tablet PCs also contributed to the decline, with more people turning to these asalternatives to smartphones, according to the market researcher.
"The market focus now shifts from winning first-time smartphone users to persuading oldusers to upgrade their models," said Melissa Chau, senior researcher at IDC.
The corporation estimated that market growth will slow down in the future while the AsiaPacific (excluding Japan) market is mostly saturated.
However, growth will be seen in emerging markets such as India, which became the third-largest smartphone market in 2013.
As a result of this situation, Chinese smartphone manufacturers such as OPPO, Vivo andXiaomi, currently little known to international consumers, will bid to accelerate theiroverseas expansion, said IDC.
(Editor:SunZhao、Huang Jin)
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