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译者：Emily 校对：Breeze, Kiki
How does one know if one is making excuses or having valid reasons not to begin one’s entrepreneurial journey?
怎么意识到自己不去创业是在找借口？
以下是我在别的论坛上看到的：
10个会阻碍你成功的借口：
1.这好难。
2.我太年轻了/我太老了
3.没人有重视过我/我被拒绝过了
4.我学历不够高
5.我不知道怎么做
6.我没时间
7.他/她要对我的失败负责
8.风险太大了
9.如果/要能/要是……
10.这个想法不够完美/不太实际
对我来说，以上其中一部分正是我今天未能成为一名企业家的原因。我还是个在校生，我有一堆理由来证明为什么我不能去创业。最大的理由就是：在我成为一名企业家之前，我需要有更多的经验。
所以毕业后，我会找份工作，在这之后我才会去创业然后成为一名企业家。
我这样想是在为自己找借口吗？如果是，我该怎么挣脱思维的束缚？
你有点低估你内心阴暗面的力量了。
与普遍的认知相反，其实你的大脑并不总会听从你的指挥。在你的脑子里面不可能只有单单一种纯粹的思想。事实上，你的大脑里面容纳了成千上万会相互矛盾的冲动神经，而其中最响亮的神经，就是恐惧。
所有关于大脑的调查都表明，人们更趋于情绪化地决定要做什么事，过后才会理性化地去思考为什么要做。如果你对某个东西/某件事感到恐惧，你潜意识里就会激发出一些貌似很合理的理由：这个太难了；你没有经验；今晚有《老大哥》真人秀的重播。
你有试过跟一些就算所有事实都与他们想法相左也不愿意改变自己想法的顽固分子争吵过吗？这种人不会用逻辑去寻找答案，只会运用逻辑为他们内心认定的答案做辩护。而我们的大脑几乎每天都有上百次会像顽固分子那样为自己的答案做辩护。
要明白一个事实：借口的存在只是让你更好受些罢了。它们可以愚弄别人，可以帮你躲过责难，甚至可以为你博得各种荣誉和称赞（很多人都很爱说“要是我的过去/妻子/嗜好没有怎样怎样该多好”）。但是借口的存在只是让你对自己的痛苦感到麻木而已，在帮你实现目标上一点用都没有。
你问的是如何得知你自己是在找理由不想创业还是真的有正当理由，这里有一条方便的法则可以借鉴：
先扪心自问-你真的想要这样吗？我的意思是说，我“想要”拥有一个完美的身形，但是我不愿意为此在明年开始每天都投入六小时的运动训练。如果你不愿意为某事/物做出一些适当的牺牲，那就意味着你其实对它的欲望还不够强烈。这也没关系，面对事实，然后另寻新欢呗。
如果你真的对某事/物有强烈的欲望，你的任务就是要克服所有的借口。它们对你的阻力就应该像一片脆弱的树叶，躺在列车轨道上也丝毫不影响疾驰的火车呼啸而过。
给你传授一个技巧—每当你听到有人在找借口时，你可以这么回应：“嗯。然后呢？”
“这好难。”嗯，然后呢？
“我资历尚浅/我年纪太大了。”嗯，然后呢？
“我不知道怎么办。”嗯，然后呢？
意思就是：一个借口不足以成为阻碍你的理由。
随便一个傻子都能对随便一件事想出一千个借口。
现在让我们来一一扫除你那些借口
1.这好难
任何事情都有值得去做的理由。而懒人是永远也办不好事情的。
2.我资历尚浅/我年纪太大了
艾利克斯图在他21岁的时候就赚到了人生第一笔百万美元；桑德斯上校65岁才开办肯德基。请告诉我，这个社会究竟什么时候才会认同你去成为一个企业家？其实你根本就没必要非得等到社会的认可。
3.没人会重视我/我已经被拒绝过了
披头士也曾因为“吉他乐队快要过时了”而屡屡遭拒。迈克尔乔丹高中时连校篮球队都进不了。《哈利波特》在出版前已经被12家出版社拒绝过。每个人在成功的道路上都总会遇受荆棘和挫折。
4.我没有很高的学历
理查德·布兰森（译者注：英国维珍集团董事）曾经是个诵读困难的差等生。史蒂夫·乔布斯大学没读完就辍学了。很多博士生不也没做企业家吗。
5.我不知道怎么办
世界上没有一出生就无所不知的天才。当你在走路、说话、写作或者打字的过程中都会遇到一时不知道怎么解决的问题。然而，网上有一大堆人类智慧的结晶等着你去搜索，干嘛不用它？
6.我没时间
每个人每天都只有24小时。你可以放弃一些事情，更合理的安排你的时间，牺牲一点睡眠时间，或者找一个更省时的方法来解决你时间不足的问题。
7.他/她要对我的失败负责
你没理由去怪罪别人。一旦你将责任全都推到别人身上，你就不会再为这件事负责，尽力弥补。建议你试着从培养一个很小的习惯开始，借此来改变自己。
8.这个风险太大了
驾驶就是你坐在一个金属架子中，由爆炸性的石化产品连续点火推动，以危及生命的速度行驶在路上，成千上万的人都在这么干——包括喝醉酒的人。汽车会出车祸。做生意会遭遇失败。所以你应该采取一些机智的预防措施——好比开车时系上安全带、阅读一些关于商业的书籍——然后你的生活仍将继续。
9.如果/要能/要是……
说实话我不知道这是什么意思。
10.这个想法还不够完美/不太实际
大多数的创业想法起初听起来都像是在说废话。成功人士总会做出一些糟糕的决定。这其实没什么所谓，因为他们通常都有备用计划，可以重新寻找别的出路。第一次玩双骰你不用非得要摇出两个六——享受游戏过程就好了。
刚冒出创业的想法时会让你多少有点心惊胆战。但是我向你保证，如果你愿意深入了解它，你会找到比过去更多相关的书籍、观点，以及那些会在你人生道路上伸出援手的伙伴。
我将以乔布斯曾经给他员工讲过的一个小故事作结。
有一天，乔布斯办公室里面的箱子没有被清理掉，于是乔布斯问他的门卫是什么原因。门卫解释说，门上的锁换了，可是他没有钥匙。这对门卫来说是件麻烦事，可是最后他却有一个很有说服力的理由。
乔布斯对他的员工说：“当你们作为一个门卫时，理由确实是有用的。但是当你们处在介于门卫跟CEO之间的地位时，理由就已经不再起作用了。”
在某种程度上，理由跟借口之间是没什么区别的。
觉得我的回答有用吗？你们可以在oliveremberton.com这个每周更新三次的网站上读到更多我的作品。
Oliver Emberton
Contrary to popular belief, your brain is not always working for you. You are not one, pure mind. You are a hive of conflicted impulses, and one of the loudest is called fear.
All our research into brains has shown us that people tend to decide what to do with their emotions first and make up the reasons why afterwards. If you're afraid of something, your subconscious can always whip up a plausible excuse: it's too hard; you don't have the experience; there's a re-run of Celebrity Big Brother on tonight.
Have you ever argued with someone who would never change their mind, even when all facts were against them? They're not using logic to find answers, they're using logic to justify the answer they already have. Our brains do that hundreds of times a day.
Understand this: excuses exist to make you feel better. They can fool others. They can dodge blame. They can even become a badge of honour ('if only it wasn't for my back / wife / addiction to Jerry Springer'). But excuses exist only to numb your pain. They never help you get shit done.
You ask how to know if you're making excuses or have a real reason not to try being an entrepreneur. Here's a handy rule of thumb:
So firstly ask yourself - do you really want this? I mean, I 'want' a perfect body, but I'm not willing to put in 6 hours a day for the next year to get there. If you're not willing to make appropriate sacrifices for something, you don't want it badly enough. That's ok. Accept it and find another calling.
If you do want something, your mission is to plough through any excuses. They should be but a frail leaf in the path of a barrelling freight train.
Here's one trick - everytime you hear an excuse, reply to it with 'yes - and?':
'It is very difficult.' Yes, and?
'I am too young or too old to go for it.' Yes, and?
'I don’t know how.' Yes, and?
The point is: an excuse is not enough. Any fool can invent a thousand excuses for anything. Many do.
NOW LET'S BULLDOZE YOUR EXCUSES
1. It is very difficult
So is anything worthwhile. They don't make statues for the lazy.
2. I am too young or too old to go for it
Alex Tew made a million dollars when he was 21 and a student. Colonel Sanders started KFC aged 65. Tell me, when does the world allow you to become an entrepreneur, exactly? You don't need permission.
3. Nobody takes me seriously or I have been rejected
The Beatles were rejected because 'guitar groups are on the way out'. Michael Jordan didn't make his high school basketball team. 12 different publishers turned down Harry Potter. Everyone meets rejection on the road to success.
4. I am not that much educated
Richard Branson is dyslexic and had poor grades. Steve Jobs dropped out of college. Most PhD's aren't entrepreneurs.
5. I don’t know how
No-one is born with knowledge of how to do anything. You faced the same problem with walking, talking, writing and typing. Yet here you are, connected to the sum of all human knowledge, online, for free. Use it.
6. I don’t have time
We all have the same 24 hours in the day. Give something else up, get smarter with your time, sleep less or find a way to need less time to start.
7. He/she is responsible for my failure
No they're not. As long as you assign blame to someone else you're refusing to take responsibility for what you can do about it. Try taking one small habit to change your life.
8. It is very risky
Driving requires you move at life-threatening speed inside a metal container propelled by the continuous ignition of an explosive petrochemical, surrounded by thousands of others - some of whom are drunk - doing the same. Cars can crash. Businesses can fail. You take sensible precautions - like wearing seatbelts and reading business books - and then you get on with your life.
9. What if/could/would
I don't know what this means.
10. The idea is not perfect or might not work
Most business ideas are crap. Successful people make terrible decisions all the time. It doesn't matter because they get back up and try something else. You don't need to roll a double six first time - just keep playing the game.
This stuff can look scary from the outset. But I promise you, if you're willing to look into it, you'll find more books, options and people willing to help you on your journey than at any point in history. You're immeasurably blessed already.
I'll end with a story that Steve Jobs used to tell his staff.
The bins in his office weren't being emptied, and Jobs asked his janitor what the problem was. The janitor explained that the lock on the door had been changed, and he couldn't get a key.
It was an annoyance, but at least the janitor had a good reason.
Jobs explained this to his staff: 'When you're the janitor, reasons matter. Somewhere between the janitor and the CEO, reasons stop mattering'.
At a certain level, there's no difference between a reason and an excuse.
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