Mission Statement
Cheng & Tsui dedicates itself to supporting the field of Asian studies with high-quality publications and distributed titles. We work closely with our authors to create groundbreaking and exciting materials that are accessible to a wide audience. In keeping with this mission, we publish not only language textbooks at the K-12 and university levels, but also cultural texts, literary classics, and other specialized materials that might not find a home elsewhere. While we have in the past dealt mostly with Chinese and Japanese materials, we have expanded in recent years to include the languages and cultures of Korea, Indonesia, Thailand, Vietnam, and Malaysia, and are broadening our scope to include South Asia, Central Asia, and West Asia.
To us, there is nothing more important than the students, teachers, readers, and writers whom we serve. We strive to anticipate our customers’ needs and respond to their thoughts and suggestions. Open communication is at the heart of our philosophy. We believe that reaching an understanding between different cultures requires the ability to speak to each other both on a linguistic and a social level. In a world where political and economic interactions among nations continue to increase, Cheng & Tsui is committed to promoting a deeper understanding of Asia.
Our Products and Our Vision
Founded in 1979 as a domestic distributor of titles from overseas, Cheng & Tsui began publishing its own Chinese language textbooks in 1987, and its first Japanese language series in 1998. Korean and Southeast Asian materials followed in 1994 and 1997, respectively.
Over the past three decades, Cheng & Tsui has developed a tradition of publishing original and innovative products. With the release of our college textbook series Integrated Chinese in 1997 and the high school series Adventures in Japanese in 1998, we advanced Asian language education in the United States to a new level. Both series have since become the leading textbooks in their respective areas and are now in a third edition. Our other published and distributed titles – high school Chinese series Huanying, K-6 targeted Flying with Chinese, and college-level You Speak Korean!, among many others – further increase the versatility of our offerings.
We were also early pioneers in the area of educational multimedia: the software supplement Hyperchinese: The Grammar Modules won EDUCOM’s Distinguished Humanities Software Award in the Higher Education Software and Curriculum Awards Program in 1993. In 1995, we introduced Chinese Breakthrough, one of the first multimedia-based courses for learning Chinese. That tradition continues today with our multimedia series Chinese Odyssey and Chinese for Tomorrow, the Integrated Chinese Online Workbooks, and other products currently in development.
In literature and the arts, Cheng & Tsui seeks out products that give readers new and refreshing perspectives on Asian culture and history. Another Kind of Paradise, an anthology of contemporary short stories from the Asia-Pacific, documents the profound changes that the region is undergoing. Chinese Storytellers: Life and Art in the Yangzhou Tradition presents the performing art of storytelling through a seldom seen combination of striking photographs, bilingual text, and video footage.
We also bring back to print works that will have a lasting impact in the field of Asian studies and in the lives of readers. Among them are Contemporary Japanese Literature, edited by Howard Hibbett, professor emeritus at Harvard University; Tangled Hair, a translation of poetry by prominent Japanese writer Akiko Yosano; an adapted translation of classic 13th-century epic poem Secret History of the Mongols; and W. Allan Rickett’s groundbreaking study and translation of Guanzi: Political, Economic, and Philosophical Essays from Early China. Many Japanese tanka were published in English for the first time in Ferris Wheel, edited and translated by Kozue Uzawa and Amelia Fielden, which won the 2007 Japan-US Friendship Commission Prize for the Translation of Japanese Literature.
Our website offers worldwide access to our extensive catalog of titles, as well as additional downloads and resources, product previews, company news, and more. PeerSource, our community site, provides forums where our customers can discuss topics of interest and share resources they have developed for use with our books.
Our Relationships with Other Publishers
In addition to publishing our growing list of original works, Cheng & Tsui also distributes Asia-related books and materials from scores of other publishers all over the world. Acquisitions editors carefully select new titles with an eye to quality. Among our exclusive distribution partners are the Italian School for East Asian Studies (ISEAS), the Royal Asiatic Society–Korea Branch, Pearson Education-Australia, Nelson Pty Ltd., ChinaSoft Australia, and Marshall-Cavendish Singapore.
Our Commitment to Education and Cultural Awareness
Cheng & Tsui supports teachers by providing professional development grants to those new in the field. Moreover, we actively seek out and respond to feedback and the latest pedagogical research. In close collaboration with our authors, we continue to develop products with diverse pedagogical approaches that accommodate all students’ learning styles. We take great pride in the achievements of our authors, many of whom have won recognition from their peers and institutions.
On a local level, we work together with organizations that increase awareness of Asia in schools and the community. By instilling the importance of intercultural cooperation, we hope to help foster closer ties between all peoples.
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