According to the Sichuan COC Display Devices Co., Ltd. related parties, Changhong mass production of new plasma screen, plasma screens, modules and machine integration design and development project has achieved good results in the appearance, design, structure, lines, software other aspects of comprehensive design and optimization of vertical integration, high performance, low-cost target, covering materials, devices and key equipment of the local plasma chain construction work to achieve substantive results. R & D in full swing in the luminous efficiency of research, so that Changhong's new plasma display module luminous efficiency above 100%, significantly increasing the overall product performance and reduce circuit, mechanical and filter and other costs.
Restricting the development of flat panel TV industry as the key core components, development of new flat panel display has become a national electronic information industry revitalization, and promote the transformation of TV industry a major strategic initiatives. On the one hand, the enterprise itself, the mastery of plasma screen technology means that Changhong color TV industry in the greater voice and control, won the flat-panel TV industry development initiative, and thus enhance the company's high-definition television in the next field core competencies, access to a huge flat panel TV space and profit opportunities. On the other hand, from the industrial point of view, plasma screen technology to master the mass production and plasma screen, on screen for foreign companies to break the monopoly of great significance, which will help the Chinese flat panel TV industry, environmental development, making the entire industry all upstream and downstream manufacturers can obtain higher profits, high profitability, high control over the target.
Meanwhile, the localization of the plasma display industry is the top priority. Clear localization in the plasma display industry, both upstream and downstream enterprises to have full voice and bargaining power to obtain higher profits, corporate earnings targets.
It is because of Changhong has the core technology of plasma panels, forming a screen and machine integration, competitive advantage in the fierce market competition to win. "If Changhong can not grasp the core components of the upstream, might as well not do TV." Zhao Yong, chairman of Changhong Group, has said.
Changhong with world-class level enterprise technical centers, through the integration of national engineering research centers and engineering labs, the establishment of a new type of flat panel display technology, the globalization of R & D platform, full swing cross-regional, cross-industry collaborative R & D, form a complete basis for R & D, product R & D, technology development and other multi-level R & D system. R & D platform for the establishment of a core plasma display Changhong master the core technology is the key strategy, also contributed to the Changhong TV industry to become an excellent leader.
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