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后疫情时代,你需要这 7 种方式来定制你的教练服务

作者:ICF健康教练实践社群|翻译:胡可

(文章内容来源于ICF官网)

在 19 年 11 月,当我们上任 ICF 健康教练实践社群的联合领导角色时,我们选择了“高科技 vs 高接触:虚拟世界中的教练”作为我们 2020 年网络研讨会的主题。

那时候我们完全不知道这是多么不可思议的远见!

当疫情爆发时,我们把原本 12 个月的计划压缩在了 6 周完成,以向我们社群中的 ICF 成员提供即时和紧急的支持。

在过去的四个月里,我们有幸组织并举办了数场网络研讨会,并涵盖了围绕高科技与高接触主题的各种有趣的对话。

数千位参会者和数十位专家探讨了这个热门话题,提供了非凡而实用的信息来帮助我们的教练快速上手——毕竟我们别无选择。

让我们先从一些定义开始:

  • 高接触教练是指在线下面对面进行的教练服务。

  • 高科技教练是指在 APP 或其他技术的支持下提供的教练服务。

  • 高级定制教练是指由真实教练实时使用现代通讯技术提供的高度个性化的教练服务

在这个过程种,我们发现:

线上沟通即使有虚拟障碍,也能创造奇迹——甚至是在情绪方面的奇迹。

尽管很多人可能认为线上教练在情感流动或亲密关系方面会有阻碍,但我们发现这并不一定是真的。

我们通过线上遇到了新伙伴,认识了新朋友。

事实上,自从距离和文化的阻碍被网络彻底打破以来,我们比过去经历了更多这样的事情。

我们社群的一位主持者,一位情绪教练,基于疫情期间不能进行线下教练的现状,分享了他通过电话会议实现的一些很棒的教练关系。

我们的在线小组辅导反馈表明,许多参与者都惊讶地发现:在线表达要比面对面表达要舒服得多。

这意味着,网络科技产生的一些虚拟障碍可能反而会让教练与客户之间的关系更加亲密,甚至反而可能是最合适的教练方式。

软件教练不是最优解决方案,当下人们甚至比以往任何时候更渴望真正、真实的人类交流

我们注意到,人们对教练 App 感到失望,这些 App 提供的是“局限于数据化”的解决方案,而没有人与人的互动和交流。

牢固的教练关系是基于相互尊重、信任和临在而产生的。尽管软件教练已经并且将在未来持续的是会一种强大的支持方式,但这并不意味着我们会被取代。

我们可以用科技建立连接

我们所谓的社交距离(或者我们更喜欢称之为身体距离)会让我们疏远。而我们人类需要在与人链接、情感和关系中茁壮成长。

我们知道,当巧妙地进行教练并应用哪些最新的最佳实践时,教练可以在一个安全、勇敢和赋能的空间中为客户创造一种深度连接、支持和另在的体验。

我们需要新的协议和沟通

线上实时教练开启了虚拟挑战的一个新世界。我们收集到了关于线上新的顾虑,例如及时性、着装规范、安全空间、版权、软硬件和保密性等等。

所有的基于技术支持的教练都需要更新且恰当的协议与沟通来支持。我们需要发展新的规则、期望、成长要求和应急计划,包括道德和法律方面的考虑,并使之适应每个文化、国家和客户。无论是通过教练合同、网站还是社交媒体进行交流,都需要考虑到这种现代模式。

现在,是时候制定它们了!

疫情后的这段时间是一个极好的机会,让我们停下来,回溯本真,纵观我们的教练实践,使之能够最适合当今世界。

这个当下,你可以用这 7 种方式定制你的教练事业:

1、重新审视你的教练产品,并制定一个计划。

你现在的教练产品是否兼容线上运行?如果不兼容,你会如何调整?

2、选择最合适你教练产品的技术手段。

我们需要通过它创造一个安全、支持的场域,从而使得相互尊重和信任持续发生。

3、锻炼你使用新技术的舒适度(例如:如硬件、软件、工具和趋势等)

4、重温并学习道德和法律标准、最佳实践案例和线上会遇到的挑战。

5、更新你的信息,根据您调整后的教练产品,更新你在网站、客户协议和社交媒体的信息。

6、始终提供一个免费“让客户了解你”的项目,以进行测试和解释你的线上细节,并与客户就他们认为最适合的教练流程和关系达成一致。

7、持续地寻求反馈。

带着灵活、自信和自发,不断升级改进你的教练交付。

ICF将教练定义为“与客户合作,以激发思考和创造性的过程,激发他们最大限度地发挥个人和专业潜力。”研究表明,在这类合作中,线上实时教练与面对面教练同样有效(译者注:点击链接可查看调研报告)。

今天,我们比以往任何时候都更加相信,高科技教练是一种“触手可及”的教练,高接触的教练是一种“期望实现”的教练,高定制的教练是一种“必须拥有”的教练。

你准备好检视自己了吗?

你现在提供的教练服务是否符合教练的定义和当下的义务?你是否喜欢你所看到的,还是说是时候为 2020 和未来做些定制了?

期待在评论中听到你的想法。



本文作者

 
ICF 健康教练实践社群


【走近作者】

PCC 教练 Shiri Ben-Arzi 和 Ellen Kocher 是 ICF 健康教练实践社群的志愿联合领导人。

本项目为专业教练提供了一个社群,项目致力于教育和支持客户和组织,以培养生活方式积极的改变,应对健康挑战,并促进整体福祉。
*本文章所表达的观点为作者的观点,并不一定反映国际教练联合会 (ICF) 的观点。
*在 ICF 博客上发表客座文章并不等同于 ICF 对作者提供的产品或服务的认可或保证。





官网原文



Back in November when we took over our roles as co-Leaders of ICF’s Health and Wellness 
Coaching Community of Practice, we chose High-tech versus High-touch: Coaching in a Virtual World” as the theme for our 2020 webinars. Little did we know what unbelievable foresight we had!
 
When the pandemic hit, we accelerated our planned 12-month program across six weeks to provide the ICF Members in our community with immediate and urgent support. 

Over the past four months we’ve had the privilege to organize and deliver webinars covering a variety of fascinating conversations around the high-tech versus high-touch topic. 

Thousands of attendees and dozens of experts explored this red-hot topic providing phenomenal and practical information to help our coaches get on with it fast—because we had no choice.
 
Let’s start with some definitions:

  • High-touch coaching is coaching delivered face-to-face while physically present.

  • High-tech coaching is coaching delivered with the support of apps or other technology.

  • High-tailored coaching is highly individualized coaching offered by real coaches, in real time, using technology as a means of delivery.

Some virtual barriers can work miracles—even with emotions.

While many may feel that virtual coaching can block emotional or intimate relationships, we’ve discovered that this is not necessarily true. We’ve met new people and made new friends thanks to our virtual experiences. In fact, we’ve experienced this more than we might have in normal times since barriers of distance and culture have been completely broken down. One of our presenters, an Emotions Coach, described some of his optimal coaching relationships taking place telephonically by choice, due to physical presence creating discomfort. Feedback from our online group coaching revealed that many participants were surprised how much more comfortable they felt sharing online than in person physically. This means that some virtual barriers provided by technology might actually allow for more intimacy in coaching and can be the best fit.

Coaching apps are not the solution because people still crave authentic, real human exchange—perhaps more than ever.


We’ve noticed people were frustrated with coaching apps that provided a “digital only” solution without personal interactions and conversation. Solid coaching relationships depend on mutual respect, trust and presence. Though technology has been—and will continue to be—a tremendous means of support, it does not replace us.

Connection can be created using technology.


What we’ve called social distancing, and what we prefer to call physical distancing, has done just that: distanced us. We human beings thrive on human connection, emotions and relationships. We’ve learned that when coaching skillfully and applying the latest best practices, coaches can create an experience of deep connection, support and presence in a safe, courageous and empowering space for our clients.

We need new agreements and communication.


Live online coaching opens a new world of virtual challenges. We discovered the latest online concerns such as timeliness, dress-codes, safe-space, copyrights, hardware, software and confidentiality, just to name a few. All tech-supported coaching needs updated and appropriate agreements and communication to back it up. New rules, expectations, learning requirements and contingency plans—including ethical and legal considerations—must be developed and adapted to each culture, country and client. Communication—whether it be through coaching contracts, websites or social media—needs to take into consideration this modern-day paradigm.

We need to tailor it now!


This post-pandemic period is an outstanding opportunity to stop, look in the mirror and take a head-to-toe glance at our coaching practice so that it best fits today’s world.

7 Ways to Tailor Your Coaching Business Now


  1. Revisit your offerings and create a plan. Are your current coaching offerings appropriate for virtual work? If not, how might you adapt them?

  2. Choose which technical options best fit your offerings while creating a safe, supportive environment encouraging ongoing mutual respect and trust.

  3. Upskill your comfort level with technology (e.g., hardware, software, tools and trends).

  4. Revisit and learn ethical and legal standards, best-practice and virtual challenges.

  5. Update yourcommunication according to your adapted offerings on your website, client agreements and social media.

  6. Always offer a complimentary “get to know you” session to test and explain your virtual specifics and agree with clients what they feel fits best about the coaching process and relationship.

  7. Request continuous feedback from clients. Be flexible, confident and spontaneous to change and ongoing improvement in your coaching delivery.

 
ICF defines coaching as “partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential.” Research shows that live coaching over virtual platforms is as effective as in person coaching for such partnering. Today more than ever we believe high-tech coaching is a nice-to-have, high-touch coaching is a wish-to-have and high-tailor coaching is a must-have.

Are you ready to look in the mirror? How does your current offering fit the definition of coaching and today’s obligations? Do you like what you see or is it time to do some tailoring for 2020 and beyond? We’d love to hear your thoughts in the comments below.
 
Shiri Ben-Arzi, PCC, and Ellen Kocher, PCC, are volunteer co-leaders of ICF's Health and Wellness Coaching Community of Practice. 

This CP provides a community for professional coaches working to educate and support clients and organizations to cultivate positive lifestyle changes, address health challenges and promote overall well-being. Join a community of subject matter experts from around the world discussing emerging and relevant topics in the health and wellness coaching arena: Sign up to join the CP here, and join their LinkedIn group of 1,000-plus coaches from around the world here.


- the end - 





本文翻译



胡 可

埃里克森准PCC级专业教练

青少年生涯咨询辅导


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