亚马逊要在拼多多上开店是神马操作？丨说英闻

01

背景简介

11月24日，据知情人士透露，美国电商巨头亚马逊将于11月25日在中国社交电商平台拼多多上开店。

果不其然，今天打开拼多多APP，的确已经出现了拼多多联合亚马逊海外购的专属页面。

据悉，这次亚马逊开设的是一家快闪店，运营至今年12月底。

其实从今年7月18日起，亚马逊已不再为中国卖家提供电商服务，这次借拼多多开店，瞄准的就是国内市场在“黑五”购物节促销时将暴增的流量。

亚马逊在拼多多开店，你怎么看？ 

02

Albert说英闻

Today we are going to be talking about Amazon opening a store on Pinduoduo.

今天我们要聊的是亚马逊在拼多多上开网店。

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Amazon will open a store on Chinese e-commerce platform Pinduoduo on Monday (Nov 25), a source familiar with the matter said, in a sign of how the US firm's China strategy is evolving after it shut its own online store in the country.

Amazon closed its Chinese marketplace in July, having found it difficult to gain traction in the face of intense competition from entrenched, home-grown rivals like Alibaba Group's Tmall marketplace and JD.com.

Amazon on Monday said it will open a pop-up store on Chinese e-commerce platform Pinduoduo that will run until the end of December and carry a selection of about 1,000 products from overseas. 

The move, which was initially reported by Reuters on Sunday, points to how the U.S. firm’s China strategy is evolving after it decided earlier this year to stop operating a marketplace in the country for domestic-selling merchants. 

In April, it said it would instead increase its focus on selling goods from abroad to Chinese buyers and on its other businesses in the country like cloud services. 

背景音乐：Dustin Tebbutt - Bones

原文链接 ：

https://www.reuters.com/article/us-amazon-pinduoduo-china-idUSKBN1XY0HQ

https://www.nytimes.com/reuters/2019/11/24/business/24reuters-amazon-pinduoduo-china.html

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