来自国外的一组极具创意的公交候车亭广告。这组创意广告在达到宣传产品效果的同时,也给人们带来快乐和笑声。不愧为罕见的优秀户外宣传广告。
It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first.
Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1] Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.[2]
In addition to that [3]:
On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of on
To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see the 33 best practices of bus stop advertising and share our thoughts afterwards!
1. IKEA: Bus Stop
Advertising Agency: unknown
Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues
Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup
Advertising Agency: Publicis, Frankfurt, Germany
Advertising Agency: Nolin BBDO, Canada
Advertising Agency: TBWAOSLO, Oslo, Norway
“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, S?o Paulo, Brazil
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Advertising Agency: N=5, Amsterdam, The Netherlands
Advertising Agency: Publicis Frankfurt, Germany
Advertising Agency: unknown
Advertising Agency: Cossette West, Canada
Advertising Agency: DDB Helsinki, Finland
Advertising Agency: DDB Sydney, Australia
Advertising Agency: Volt AB, Stockholm, Sweden
Advertising Agency: Volt AB, Stockholm, Sweden
By Bruno Taylor
“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada
Advertising Agency: M&C Saatchi, Melbourne, Australia
“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey
“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy
This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown
This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada
On
Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France
“Hello, have you heard about livegreentoronto.ca?” Advertising Agency: Agency59, Toronto, Canada
“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany
Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown
People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany
Break it and you can take $3 million in cash! The true is, that there were actually on
Advertising Agency: Colenso BBDO, Auckland
Advertising Agency: enVision, Aarhus, Denmark
Advertising Agency: unknown
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