第二部分：阅读
Questions 11－15 are based on the following passage：
When we conduct foreign trade，the importawnce of understanding the language of acountry cannot be underestimated．The successful marketer must achieve exportcommuncation which requires a thorough understanding of the language as wellas the ability to speak it.Those who deal with advertising should be concernd lesswith obvious diffiderences between languages and more with the exact meanings expressed.
A dictionary translation is not the same as an idiomatic interpretation,and seldom will the dictionary tanslation meet the needs．A nation pfoducer of soft drinks had the company’s brand
name impressed in Chinese characters winch were phoneucally（按照发音地）accurate．It wasdiscoverdrd later，however，that the translation’s literal meaning was“female horse fattened with wax，” hadly the image the company sought to describe．So carelessly translated advertising statements not only lose their intended meaning but can suggest somthing very different including something offensive or ridiculous．Sometimes，wnat was translated was not an image the companies had in mind for their Products．Many people believe that to fully appreciate the true meaning of a language it is necessaryto live with the language for years．Whether or not is the case，foreign marketers should never
take it for granted that they are affectively communicating in another languag.
11．Which of the following is the best topic for the passage？
A．Idiomatic Meamngs of Languages．
B．Language Problems in Foreign Trade.
C。Translation Failures in Foreign Trade．
D．Culture Difference between Languages．
12．To an advertiser，which one should they pay more attention to？
A．Understanding of a language．
B．Ability to speak a language．
C. Obvious difference between languages．
D．The different idiomatic expressions between languages．
13．What is the main idea of the second paragraph？
A．Best translation should be the intent of the original statement．
B．A dictionary translation may not convey the true meamng of an idiom．
C．A dictionary will meet the needs．
D．Both Aand C．
14．In terms of communication in another language，marketers should not be
too_____.
A．proud B．modest
C．self-confident D．happy
15．The first sentence “…，the importance of undersanding the langUage of a country cannot be underestimated.” Most probaly means_____．
A．Understanding of the language of a country is extremely important.
B．Und Cf孤mding of the language of a country is less important.
C．Not enough importance is attached to the understanding of the language of
a country.
D．Enough importance is attached to the understan Question 16-20 are based on following passage：
The Xinhua bookstore chain， China’s largest offcial publishing enterprise， has become
a surprising flash point for intest among foreign venture capital investors.
“we are actively promoting the process of shareholding reform.Everyday，we receive
lots of offers from domestic and freign investors interested in getting involved and may pick
one or two to do so in the next two to three months，”Zhang Yashan，the leading cadre of
the head store’s office Said.
According to a company insider who requested anonymity,several securities firms are overseeing Xinhua bookstor’s reform and the company could list on the domestic stock market once reforms are reported to the government in May and then completed.
The source would not reveal the specific names of the firms involved or details of the
reform.
“We will stipulate that we must remain the majority shareholder，but we will welcome
and kinds of investment，including foreign capital，to establish a shareholding enterprise．we
hope the No.2 shareholder will be a foreign enterprise，”the source said.
In keeping with its World Trade Organization entry promises，China must allow foreign
investment in domestic publication retailers by the end of this year．
16．Which is NOT the right word used to describe Xinhua bookstore?
A．Laygest． B．Offcial．
C．Private． D．Prokperous．
17．What does the word”domestic” in Para．2？
A．Energetic． B．Excited．
C．Alien． D. Native．
18．What can we infer from ZhangYashan’s Statement in Para．2？
A．We often receive many offers form investors．
B．We wi11 soon accept one or two offers in the next sixty days．
C．Security firm are more interested in Xinhua bookstore than other firms．
D．Foreign investment is welcomed by Chinese government.
19．What is the passage mainly about?
A．The largest bookstore is going to accept foreign investment.
B．Xinhua bookstore is going to have a shareholding reform．
C．Xinhua bookstore must take action according to the situation．
D．Xinhua bookstore has to keep its promise with WTO．
20．Which of the following statements is TRUE according to the passage?
A．Xinhua bookstore’s reform will be revealed in detail．
B．The reforms have been reported to tue government．
C．Xinhua bookstore will soon accept foreign investment．
D．The source said we didn’t have to remainthe majority shareholder
联系客服
